Gut Feeling

Star Trek

You’ve heard time and time again that success in business decision making requires that we are forward looking and insightful in measurement and analysis in order to make key decisions. We are, in what we call, a measurement culture – where business decisions are driven by measuring, reporting, and managing key strategic and operational metrics.

In my experience, metrics can be very dangerous because they lure you into a false sense of security.  They can also give you an acute case of “paralysis through analysis.” Yes, metrics are an important variable in decision making, but couple the data with the intuition of a great leader, and you may be on to something extraordinary.

This weekend, I had the pleasure of seeing “Star Trek, Into Darkness,” with my mother.  We loved the movie, but one scene inspired me!  A teary-eyed Captain Kirk makes a decision on his “gut” versus Mr. Spock’s  analytic recommendation.   As you can guess, Kirk’s gut saves the day (Enterprise).

In today’s market, decisions by executives according to what their intuition or “gut” tells them are generally out of style.  But wait!  Tell that to Warren Buffet and Captain Kirk!  Intuition is not just luck or some 6th sense.  It is a complex feeling that arises from pattern recognition.

In “Trust Your Gut”, Lynn A. Robinson, one of the nation’s leading intuition experts, reveals how top business people work with their “inner CEO” to win big accounts, increase sales, and resolve critical issues within their organizations. She shows you how to access this incredibly valuable inner resource to make routinely successful decisions.

Trust your gut!  Your intuition is not only your best friend, but quite possibly the best business partner!


Posted in


  1. Laura Gordon on May 22, 2013 at 1:27 pm

    Absolutely right – that gut feeling/inner voice is available 24/7. “Ain’t it good to know you’ve gotta friend?”

Leave a Comment