If you hear the name  “Abercrombie & Fitch” or walk past the aromatic store at the mall, what comes to mind? With me, it’s always been disgust. I mean, who hasn’t heard the controversies including allegations of discrimination, sexualized teens in ad campaigns, and promoting an elitist attitude on the basis of looks or social status.…

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My mom used to tell me that you are nothing if you don’t have a “good name.” “A rose by any other name would smell as sweet” as quoted in William Shakespeare’s play Romeo and Juliet, in which Juliet argues that the names of things do not matter, only what things “are.” This year, more…

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Editor at Large of the Chronicle of Higher Education, Jeffrey Selingo, suggests in his recent article, “Colleges Must Prepare for a Buyer’s Market,” several questions that parents and potential students should (will?) be asking when shopping for college, from…”What is the return on investment?” to “How tech-savvy is the institution?” Because of the endless number of substitutes…

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Align Yourself: Don’t pretend to be something that you are not. Who you are at the office is who you are with the Whole Food’s cashier or your Abby the cat. Demand of yourself congruence between your self-image and your public image. Never fake it and be committed to living the passionate life you were…

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Brand loyalty is the level of faithfulness to which a consumer continuously buys the same brand within a product category. During my grocery shopping trip this week, I realized there are products that I am passionately attached to…Quaker Oats, Jiffy Peanut Butter, Horizon Milk among others. I will not purchase Great Value milk but I…

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