If you hear the name  “Abercrombie & Fitch” or walk past the aromatic store at the mall, what comes to mind? With me, it’s always been disgust. I mean, who hasn’t heard the controversies including allegations of discrimination, sexualized teens in ad campaigns, and promoting an elitist attitude on the basis of looks or social status.…

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My mom used to tell me that you are nothing if you don’t have a “good name.” “A rose by any other name would smell as sweet” as quoted in William Shakespeare’s play Romeo and Juliet, in which Juliet argues that the names of things do not matter, only what things “are.” This year, more…

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